Resume

Experience

Bestowed & The Food Fix

New York, NY
Marketing + Editorial Director, March 2015-Present

  • Plan and execute marketing calendar and create and edit content for healthy living companies.
  • Responsible for all B2B and B2C marketing, including email campaigns to over 100,000 consumers, social media campaigns to tens of thousands of followers, press outreach and managing an affiliate marketing program.
  • Write and edit bi-weekly blog posts, articles on Huffington Post, website copy and insert letter copy.
  • Conceptualize, design and curate weekly health news and natural product industry briefings.
  • Helped launch online nutrition program, including organizing and creating documentation, online promotion, initial set-up of website and program design.

Freelance Health & Wellness Writer

New York, NY
February 2015 – Present

  • Marketing & Editorial Consultant: The Beacon Program
  • Contributing Writer: Everyday Health; Beachbody Fitness; Morgan & Morgan Personal Injury Practice

CNN New York Bureau

New York, NY
News & Assignment Editor, October 2012-August 2014
News Assistant, April 2010-October 2012

  • Solely responsible for the Northeast assignment desk during overnight hours (February 2013-August 2014), including gathering editorial content, managing resources, handling field teams and coordinating with the network’s morning show.
  • Wrote content for CNN digital, including a piece on the Boston marathon bomber being on the cover of Rolling Stone and the Cleveland kidnapping victims’ first thank you video.
  • Efficiently managed the network’s 30-plus camera crews during around-the-clock coverage of Superstorm Sandy.
  • Supported producers and correspondents, organized elements for broadcast and digital pieces, communicated and developed relationships with local affiliates and network show teams, conducted research and made editorial calls during breaking news.

UJA-Federation of New York

New York, NY
Public Relations, February 2010-April 2010

  • Wrote press releases, created media lists, coordinated event press, organized press clippings and promoted the organization through social media.

Skills & Professional Development Course Work

Front End Web Development, General Assembly (2014)

London, UK

  • Studied introductory front end web development including HTML, CSS and JavaScript.
  • Developed, designed and wrote all entries for the site Fitness Savvy, a boutique fitness review website.

Digital Marketing, General Assembly (2014)

London, UK

  • Email marketing, social media marketing, branding planning and budgeting.

Skills

  • Experience with MailChimp, Google Analytics, Google AdWords, ShareASale, Shopify, WordPress, Square Space and Facebook advertising.

Education

Ohio University E.W. Scripps School of Journalism

Bachelor of Science in Journalism, Magna Cum Laude, 3.8 GPA, 2005-2009

  • Activities: Local news producer at WOUB-TV, Alpha Omicron Pi (Vice President of Standards, Secretary), Order of Omega, Radio and Television Digital News Association
  • Internships: Sony BMG Music Entertainment (Publicity Department), ABC News (News Magazines)
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